Marketing

Why study this course

On this course you'll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you'll gain will help you to build a career in marketing or other managerial roles.

You'll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment.

More about this course

This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you'll critically engage with theory and apply your knowledge to real-world marketing challenges.

The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience.

We've designed the course according to the needs of the industry and to prepare you for a successful career in marketing. You'll experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. There you’ll gain capabilities such as problem solving, critical self-reflection and other industry related skills. We also facilitate language modules to support your international career aspirations.

After graduation you'll be able to take several routes into a career in marketing. You'll be able to work in a large organisation as part of a specialised graduate scheme or begin your career in a smaller organisation where you can gain a broad appreciation of marketing.

Course Modules

Example Year 1 modules: Practice of Marketing; Principles of Marketing; Media Culture and Society; Understanding and Managing Data; Principles of Management; Managing People in Organisations; Understanding the Business and Economic Environment; Learning through Organisations.
Example Year 2 modules: Consumer Insights; International Business; The Practice of Consultancy; Problem Solving: Methods and Analysis; Creating a Winning Business; Learning Though Work; Marketing Communications; Digital Marketing; Sustainability Business and Responsibility; B2B Marketing and Sales; Organisational Design and Management; Developing Inclusive Organisation; Languages.
Example Year 3 modules: Leading Innovation; Social Marketing; Consultancy Project; Marketing Dissertation; Global Marketing and Sales in the Digital Age; Brand Management; Corporate Communications; Global Marketing and Sales in the Digital Age; Languages.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing