Advertising and Brand Communications

OVERVIEW

Successful advertising, whatever the brand, market or medium, combines creative thinking, commercial awareness and strategic insight. This course develops those qualities through the study of behavioural economics, ethics and sustainability, digital communications and data analysis, enabling you to create integrated campaign strategies across traditional and digital media.

Manchester offers an environment for this learning, with an infrastructure of employers ranging from global agencies and in-house teams to specialist digital and advertising media providers. World-class hubs such as MediaCityUK and The Sharp Project sit alongside a diverse community of global, national and independent creative talent, fostering collaboration and innovation.

Throughout your studies, you’ll work with real industry professionals as guest lecturers, campaign clients and placement employers, ensuring your learning is grounded in practice.

By graduation, you’ll be ready to enter the industry with confidence. Graduates pursue careers in advertising, digital media, marketing and public relations with leading agencies and in-house teams.

FEATURES AND BENEFITS

• A creative city - Manchester is a vibrant hub for creative and digital media, offering access to a wide network of agencies, organisations and entrepreneurs whom we regularly connect with through guest lectures, placements and networking events.

• Sustainable practices - The programme integrates sustainability into your studies, equipping you with the knowledge and skills to lead ethical, responsible and climate-conscious campaigns that influence real change.

• Learn from the experts - Our lectures have worked in agencies, consultancies and client-side including the BBC, Conde Nast and PWC. They'll use their first hand experience to inform their teaching.

• Study your way - Enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies.

• Enhance your employability - Through activities including internships or volunteering. With our award winning 'Rise at Manchester Met' programme, you can gain extra academic credits towards your degree.

• Industry accreditation - Graduate with a course accredited by the CIM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International
• EQUIS