Esports Enterprise and Management

Get ready to explore the exciting world of esports with a degree that shows you how this fast‑growing industry works. The Esports Enterprise and Management course gives you the skills to plan, run and grow events, teams and businesses that make up the global esports scene.

You’ll learn by doing, from creating events and promoting them to managing teams and building new ideas. You'll gain practical experience in every aspect of the industry, from event production and marketing to strategic enterprise development and team management. You'll also look at how grassroots communities can grow into professional platforms that change the way people enjoy entertainment and competition.

The course introduces you to the latest tools and technologies shaping esports worldwide. You’ll learn directly from leading experts and the wider esports community, gaining the skills needed to succeed in this competitive field. Your studies take place in a high‑tech environment, with access to our Esports Lab, tournament arena and professional broadcast equipment.

If you dream of being an event producer, broadcast expert, team manager or marketing lead, this programme gives you the practical training and industry knowledge to turn your love of esports into a successful career.

• Learn the key principles that shape the global esports industry and see how they drive its rapid growth.

• Get hands‑on experience with the same equipment and software used by professionals across esports events and broadcasts.

• Build a professional portfolio that showcases your skills, projects and content.

• Train in our cutting-edge Esports Lab and broadcast studio, providing you with access to the latest technology and facilities.

This course is also available with:

• Placement Year - on the placement year option, you will not pay fees to the university and will earn a wage for the work that you do.
• Study Abroad – study with one of our partner Universities for a semester or a year.
• Foundation Year – start with the fundamental areas of business and the key skills you need to study at University level.

Find out more on www.salford.ac.uk/courses/undergraduate/esports-enterprise-and-management

Course Modules

Year 1: Digital and Business Skills; Understanding Organisations; Principles of Esports Enterprise; Data Analysis for Business; The Future of Business; Esports Ecosystem

Year 2: Professional Development; Project Management; Esports Event Management; Business Intelligence and Dashboards; Live Project in Esports Enterprise; Esports Marketing; The Digital Workplace; Contemporary Issues in International Marketing; Internship

Year 3: Business Ethics and Sustainability; Strategic Esports Enterprise Management; Leadership and Management in Esports; Innovation and Entrepreneurship; Global Esports Business; Strategic Management; Big Data Analytics; Climate Change and Sustainability in Business; Information Security Management; Internship; Technology Innovation

We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include portfolio work, written reports, group portfolios, presentations and more.