Marketing (Taught)

Good marketing is pivotal for business success. From a cohesive brand identity to coherent communications, marketing is a key area which requires significant investment of business resource.The Brunel Marketing MSc provides graduates, professionals or consultants with critical insights into how to successfully manage this by following the marketing best practice of national and international organisations.

This is an opportunity to study traditional and contemporary marketing philosophies and theories which are based upon academic research as well as real world practices. It’s also possible to gain sought after qualifications in Professional Marketing from the Chartered Institute of Marketing (CIM) and become a member while you study your master’s in Marketing. Find out more on our accreditations and exemptions page.

You will develop critical and creative skills, procedural thinking, and expertise that enable you to generate, implement and evaluate organisational activities that satisfy the requirements of both your employer and their customer base. Practical experience can be gained in the Business Planning module by creating a business plan with a route to market for a real entrepreneurial venture.

If you start your course in September you can study one year full-time,16 months full-time (with a 6-12 weeks placement), or two years full-time (with one year's placement). If you start your course in January, you can study 15 months full-time, 19 months full-time (with 6-12 weeks placement), or 27 months (with one year's placement).

Brunel’s Marketing MSc is designed for anyone wishing to become a marketing professional or planning to undertake marketing research in an academic or commercial setting. Those with little or no marketing experience will appreciate the breadth of management subjects covered in the degree, specifically how marketing fits within the overall organisation practice.

The course offers an excellent preparation for a career in marketing or associated fields, and in a myriad of organisations which require marketing services.