International Esports Business & Events Management (with Foundation Year)

INTRODUCTION

Welcome to BA (Hons) International Esports Business & Events Management (with Foundation Year) at the College of Esports. This course prepares students for tertiary study and develops their understanding of the Esports industry, exploring topics such as events management, marketing, sponsorship, finance, and global trends. Teaching modules are bolstered by the unique CoEs TRI-Curriculum approach, which enhances your social capital through the development of your talent, resilience, and identity in preparation for the exciting and international world of Esports.

WHY STUDY THIS COURSE?

The Foundation Year/Level 3 provides a strong academic and practical base, ensuring you are fully prepared to thrive in your undergraduate degree. Whether you are transitioning from a different field, returning to education, or looking to enhance your skills, the Foundation Year offers structured support in academic writing, research, and interpersonal skills. You will develop essential problem-solving, teamwork, and communication skills that are vital for
success in higher education and a future professional career.

From Year 1/Level 4 onwards, this course provides a unique pathway for students to develop expertise in the strategic, operational, and managerial aspects of esports events and business. Whether you aspire to manage large-scale esports tournaments, develop esports brands, or create innovative digital marketing strategies, this course prepares you for the
fast-evolving esports ecosystem.

Students will gain:

A deep understanding of the global esports industry, including business models, tournament operations, and revenue generation.
Hands-on experience through real-world projects and event planning, preparing you for career opportunities in esports management, sponsorship, and marketing.
A strong foundation in governance, regulation, and ethical considerations impacting esports organizations.

As students’ progress through each level, they will refine their skills with hands-on projects, live event planning, and industry collaborations, preparing them for leadership roles in sectors including but not limited to Esports Events Management, Production & Broadcasting, Sponsorship & Partnership Management, Tournament Operations & Logistics, Business Development, Venue & Live Event Operations, Marketing & Fan Engagement.

THE AIMS OF THIS COURSE:

• Develop business, marketing, and event management expertise specific to the esports industry. Provide hands-on experience in planning, executing, and evaluating esports events at various scales.

• Build strategic thinking, leadership, and financial planning skills for esports organisations. Ensure students understand governance, sponsorship, and legal considerations within esports.

• Prepare students for careers in event management, business strategy, marketing, sponsorship, and operations within the global esports industry.

Student Enhancement through our TRI-Curriculum Approach

The College of Esports TRI-Curriculum is a unique and dynamic model designed to develop students not just academically, but professionally and personally. Your degree is just the beginning; the TRI-Curriculum equips you with the experience, insight, and professional confidence to make it count. It ensures that every learner builds the skills, networks, and real-world experience to thrive in their career.

The TRI-Curriculum is embedded throughout the student journey and ensures every learner graduates World Ready through 3 core pillars:

1. CoEs Esports & Games Partnerships
2. Student Enhancement Opportunities
3. Student Placements & Internships

College of Esports degrees are awarded by Health Sciences University.

Foundation Year/30 Credit Units:
Academic Skills and Personal Development
Contemporary Issues in Esports
Employability Skills in Esports
Leadership Through Esports

Year 1 - Level 4 / 20 Credit Units
Marketing & PR for Events
Foundations of Leadership and Management
Technology for Esports Events
SEO & Digital Marketing
Global Esports Management and Events Industry
International Esports Business Environment

Year 2 - Level 5 / 20 Credit Units
Enquiry Based Learning and Research Practice
Sustainable Events Management
Esports Events Monetisation
Esports and Social Enterprises
Managing Customer Experience
Esports Regulation, Rules and Risks

Year 3 - Level 6 / 20 Credit Units
Research Project
Managing Events & the Law
Professional Development Placement
Strategic Entrepreneurship
Strategic Events Management
Managing HR for Events

Modules are subject to change.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS