The course title has been simplified from Marketing with Advertising and Digital Communications to Marketing with Advertising to provide a clearer and more accessible description of the degree. Digital communications remain an integral part of the curriculum; however, they are now embedded throughout the course rather than presented as a separate area of study, reflecting the reality of contemporary marketing and advertising practice.
Lay the foundations for the career you'll love
Not everyone takes the same route into university, and that’s ok. If you’re passionate about working in marketing but don’t quite meet the entry requirements for one of our Marketing degree, then this course is for you.
The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.
The Foundation Year is your opportunity to step into Higher Education, giving you a broad-based view of the marketing and digital world. It will give you a well-rounded start, with exciting topics in an introduction to marketing, business communications and culture, problem-solving for business and data-handling for business and marketing – all building the strong foundations you’ll need to thrive in today’s marketing environment.
Foundation Year
Apps and Applications
Academic Development
Business Communication and Culture
Problem-solving for Buisness
Data-handling for Business and Marketing
Introduction to Marketing
Year 1
Principles of Marketing
Marketing in a Digital World
Finance and the Economy
The Discovery Project
Management and Organisations
Data for Decision Making
Year 2
Understanding the Consumer
Your Marketing Career
Integrated Contemporary Communications
Media Relations
Creative Advertising and Media Planning
Plus 1 Option From:
The Digital Economy
Managing Customer Experience
Fundamentals of Project Management
Year 3
Managing Products and Brands
Promotional Media and Campaign Strategies
Marketing and Digital Strategy and Planning
Applied Project
Plus 1 option from:
Strategic Market Channels
Social Responsibility & Ethics in Marketing
More Options
Contemporary Issues in Digital Marketing
Volunteering
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
London South Bank University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
English Language Requirements for International and EU Applicants: IELTS 6.0 (the minimum score required in each skill area is 5.5) or TOEFL IBT 80 ( the minimum score required in each skills areas are: Reading 18, Listening 17, Writing 17, Speaking 20) or Pearson Test of English Academic 59 (the minimum score required in each skill area is 59)
Find out more about qualification requirements for this course.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
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Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Read fees and funding information at https://www.lsbu.ac.uk/study/undergraduate/fees-and-funding
Phone:0800 923 8888
Email:study@lsbu.ac.uk
Phone:0207 815 7500
Email:global@lsbu.ac.uk
Phone:0207 123 4842
103 Borough Road
Southwark
SE1 0AA
At London South Bank University
