Skip navigation

UCAS Media specifications and guidelines

Here you’ll find everything you need to create effective campaigns with UCAS Media. From ad specs and templates to best-practice tips across email, display, direct mail, and more – our guidelines are designed to make working with us simple, consistent, and successful.

UCAS Tariff

The UCAS Tariff is a means of allocating points to post-16 qualifications, based on a simple mathematical model which uses a qualification size and grading scale to generate a total number of points.

UCAS Tariff points

Find out what UCAS Tariff points are, how they’re used, and how many points your qualifications are worth, using our points calculator.

UCAS terms explained

We use quite a few terms in the application process. We’ve explained them all here, if you need to check what any mean.

UCAS Undergraduate analysis notes

In our series of Analysis notes, we take a look at specific HE admissions topics such as free school meal status and A level achievement.