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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Improve your competitive strategy

Differentiate your living spaces through smart strategies that give you the competitive edge. We combine extensive data insights and unrivalled student accommodation expertise to help providers connect with the right students.

Improve your competitive strategy

Combine your data with ours to differentiate your university or college from your competitors. With extensive insights and unrivalled higher education expertise, we'll help you develop stand-out plans to gain the advantage.

In-cycle application data and support

Make full use of everything we offer to recruit students this cycle. Compare yourself to competitors and the sector as a whole, identify and understand untapped prospects, and even benchmark the diversity of your applicant pool against your chosen institutions. Many products and services are included in your capitation fee.

Increase awareness of your employer brand

Raise the profile of your brand for up-and-coming talent. Identify and engage your future apprentices, interns and graduate masterminds through unrivalled intelligence and high-impact marketing campaigns.

Increase workforce diversity and inclusion

Diversify your workforce to drive innovation and boost your reputation. Our unrivalled audience data and multichannel campaign services can help you understand and recruit talented students to meet your business goals.

Increase your undergraduate applications

We can help you increase your applications across the full 18-month conversion funnel, from initial research, right up until acceptance. From discovery brand awareness activities to pre- and post-application campaigns, as well as Clearing, we help universities and colleges drive their student recruitment to the students who would love to choose them.

Individual needs?

No matter what background or specific needs you may have, education is an inclusive environment. Find out how universities and colleges can help you throughout your higher education.

Info and specs

Our exhibitions are your chance to engage with tens of thousands of students, along with their teachers and parents, both virtually and in person at locations right across the UK.

International

UCAS has a wide range of information, resources and services to support international students, advisers and UK universities and colleges. This ranges from advice and guidance on the UK higher education admissions journey, to data dashboards and insights.

International Admissions Development Group

UCAS is committed to investing significant people, time, and money across 2024 and 2025 to international developments. This Group will play a key role in ensuring providers' priorities are understood and met.

International and EU students

Over 500,000 international students study in the UK every year. Find out about the benefits of UK study, how to apply, and how to get a visa.

International Baccalaureate (IB)

Facts about the International Baccalaureate: find out what's involved in studying the diploma programme and the career-related certificate.

International events

It's a good idea to talk about your higher education options in person. Go to a course provider open day to explore the campus and get insights from staff and students – or take a virtual tour. We also recommend you go to UK events or one of the British Council events around the world. You'll find lots of helpful advice, and can ask any questions you may have.