Lighting your way to a future in social media.

This is a Digital media, production and technology Subject Spotlight with Georgiana Ghetiu from the University of Salford. An interactive, cinematic course taster experience to allow students to gain insights into what it's like to study Digital media, production and technology.

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In this fascinating and unique DipHE Social Media Content Creation Subject Spotlight, Georgiana Ghetiu presents: Lighting your way to a future in social media, a practical look at developing key skills to work in a complex but enlightening industry. In episode 1, Georgiana begins by introducing the context for this Subject Spotlight and considering the importance and relevance of social media in the modern world, the impact of social media on business, personal branding and employability, before providing an introduction to lighting in the social media context. In episode 2, Georgiana provides an in-depth look into three point lighting, covering what key lights, fill lights and backlights are, their purposes, and by providing a demonstration of their effect in action. In episode 3, Georgiana delves a bit deeper to look at lighting for particular types of content, and what lighting strategies can be used to set them apart. To conclude, she thinks about why students should make their own videos from day one, presents a fun practical activity for you to take part in, and also concludes with some ways to expand your understanding of lighting after this Subject Spotlight.

About University of Salford

The University of Salford pioneers exceptional industry partnerships, prepares students for life, and has a global community of over 170,000 alumni. Salford is an ambitious, thriving university and there are countless reasons why students choose to study there. Whether it’s the award-winning academics, warm and welcoming campus, state-of-the-art facilities, or fantastic location in the city of Salford with Manchester’s vibrant city centre on the doorstep. Whatever the reason for joining, students become part of a community with access to the support and opportunities they need to achieve their ambitions.

Meet the academics

Georgiana Ghetiu

Georgiana Ghetiu is an Academic Fellow in Media Production (Screen Production) in the School of Arts, Media and Creative Technology at the University of Salford, Greater Manchester. Georgiana is a cinematographer and director who specialises in live music and music videos. She is the co-owner of a media production company, called Stage Level, which works across the performing arts and commercial industries. Georgiana has been involved in the industry since the age of 16, when she started to combine her experience as a performer and her passion for technology to develop her visual language, which she has been expanding ever since. She aims to share her passion, knowledge and work ethic advice with her students, encouraging them to reach their full potential and find their place in the industry. Georgiana currently teaches across levels 4,5 and 6 on both the BA(Hons) Media and Performance and BA(Hons) Creative Writing courses, and also on the DipHE Social Media Content Creation course. This encompasses L4 Production Skills, L5 Directing and Producing, L5 Integrated Production Skills, L5 Video Project Executive Producer, and L6 Video Project Supervisor.

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