Student Mindset Conference: Spring Edition
Thursday 30 April 2026, 10:00 – 14:00
DoubleTree by Hilton, Cheltenham
Coffee and pastries from 9:30 with a 10:00 start
Networking lunch served 13:00 – 14:00
Students consistently tell us that course content is the most important factor in their decision-making. But when we blind-tested real course descriptions with over 1,100 applicants, pre-applicants and current students, the results challenged some long-held assumptions.
Join us on 30 April 2026 in Cheltenham, as we explore new research on how course language shapes student choice.
If you saw the 'Course is King' session at Not Another HE Conference, this event offers the full research story and a deeper dive into the findings.
Why attend?
By the end of the morning, you will:
- understand what differentiates high-performing course descriptions
- recognise where generic language may be eroding impact
- gain evidence-based principles to strengthen clarity, credibility and cut-through
- leave with practical prompts to review your own course content ahead of the 2027 cycle
This is an opportunity to step back and reflect strategically with peers at a pivotal moment in the recruitment calendar.