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UCAS Data Advantage

Supercharge your student recruitment, use data to make regain your edge, and make informed decisions to achieve your student recruitment goals.

What is UCAS Data Advantage?

We have the data no-one else does. UCAS Data Advantage is a comprehensive solution for unparalleled insights into your competitive landscape, student decision-making, and performance metrics. 

With UCAS Data Advantage, our top three data solutions - Competitor Insight Dashboard, UCAS Tracker (Enhanced), and Student Decision Reports - work together to help you understand your competition.

Hear how providers are using UCAS data to help with their day-to-day

Key benefits of UCAS Data Advantage

Unparalleled insights

Our unrivalled applicant data, combined with student behaviour and sector knowledge, provides comprehensive solutions to your recruitment challenges. 

Tailored strategies

Gain a deep understanding of your competitors, student decision-making behaviours, and performance metrics. 

Strengthen your position

Enhance your institution’s appeal and stand out in a competitive landscape. 

Forge stronger connections

Build meaningful relationships with prospective students. 

Smarter investment

Maximise your budget with our top three products, bundled into UCAS Data Advantage, and enjoy a 20% discount. 

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Competitor Insight Dashboard

  • Identify your strengths and weaknesses in attracting applicants.
  • Compare your performance to competitors on a subject-by-subject basis.
  • Fine-tune your recruitment approach with concrete data insights. 

Find out more about Competitor Insight Dashboard

UCAS Tracker iPad

UCAS Tracker (Enhanced)

  • Stay ahead with real-time analytics on your sector position.
  • Benchmark your performance against sector norms at the Local Education Authority level.
  • Gain a competitive edge by comparing your performance against subject-specific competitors for CAH1, CAH2, and CAH3. 

Find out more about UCAS Tracker (Enhanced)

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Student Decisions Reports

  • Uncover the key factors driving students to choose your competitors.
  • Gain insight into student mindsets and decision-making processes.
  • Refine your offerings to attract and retain top talent. 

Find out more about Student Decision Reports

Testimonials

Hear from providers who are already benefitting from UCAS Data Advantage.

University of East Anglia

“Our strategic approach uses comprehensive sector data to gain insights into applicant priorities during decision-making. By tracking sector trends and comparing them to our applicant pool, we refine our performance. Historical benchmarking reveals trends and confirms core priorities. This data-driven approach helps us measure our standing against competitors and analyse performance across subject areas. Qualitative insights from free-text responses explain shifts in applicant behaviour, ensuring we stay ahead in meeting applicant needs.”  

University of East Anglia 

University of South Wales

“The daily updates and visual appeal of UCAS Tracker have been a huge benefit this year, allowing us to report on numerous metrics which provide key insights to the department, faculties, and executive. The ability to benchmark performance for CAH groups is important to us, as it allows us to track performance and identify areas of opportunities and threats.”  

 University of South Wales 

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“The Competitor Insight Dashboard offers a clear and logical visualisation of student journeys, providing invaluable insights.”  

Aberystwyth University 

University of Stirling

“The UCAS Competitor Insight Dashboard has given us a greater understanding of who our competitors are on a subject-by-subject basis, where our successes lie, and where there are areas for improvement.” 

 University of Stirling