UCAS research and insights
Our research and insights brings together the latest research, analysis, and sector intelligence to support your strategic planning.
Explore data-driven insights designed to help HE providers understand applicant trends, market shifts, widening participation opportunities, and the evolving needs of students.
Drawing on results from over 1,100 applicants, the Course is king research explores how course information is interpreted, which words and phrases encourage next steps, and where meaning can become unclear.
Every year, we survey thousands of undergraduates placed through Clearing to bring you the student view — how they prepared, what shaped their decisions, and what worked well (or broke down).
Discover the motivations, triggers, and decision-making pathways behind Decline My Place behaviour among 2025 entry students.
We surveyed thousands of 2025 entry applicants who were placed on a course – to find out how they made decisions, their experience of the cycle, and their outlook for the future.
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