Work experience is a big deal. For students and their families, it can be a challenging process. It breaks the traditional model of school, sixth form, or college and pushes comfort zones. For education staff, it can be daunting too, with hundreds of placements to secure.
I love work experience. At Priory School, it’s a key event in the calendar and can be transformative for students, families, staff, and employers alike.
My top ten tips
1. AIDA: A proven engagement formula
Coming from a recruitment background, I use the AIDA model every time I reach out to employers. It helps structure your approach for maximum impact:
- Attention – use a compelling message.
- Interest – share why it matters.
- Desire – show the benefits of getting involved.
- Action – make it easy for them to say yes.
2. LinkedIn: Your employer engagement power tool
My personal favourite. LinkedIn is ideal for connecting with local and national employers, but it only works if you spend time each week building your network and posting updates. If your students are post-16, consider coaching them to create their own profiles – more on that to come in a future blog.
3. Community Facebook: Tap into local networks
While Facebook may not be popular with young people, it’s still widely used. Posting regularly on your school’s page and in local community groups can attract small and medium-sized businesses. Shout-outs and success stories go a long way.
4. Alumni: A powerful emotional connection
Former students often have strong ties to your school. Keep in touch, they may now run their own businesses or have valuable contacts to share.
5. Friends and family: Widen the net
Encourage students and families to explore placement options through their personal networks. Out-of-area placements can open up exciting opportunities and help students think creatively.
6. Be flexible and reassuring
Many employers feel unsure about hosting students. The easiest answer is often 'no'. Offer flexible options – shorter days, hybrid working or tailored support, to ease their concerns and make participation more accessible.
7. Invest time to build relationships
Effective employer engagement takes time – network, communicate, be present, and celebrate their involvement. The more time you invest, the more rewarding the experience becomes for students and employers.
8. Let students lead
Placements are more meaningful when students take ownership. We should guide and support, but let them steer the ship. Sourcing, attending, and reflecting on the experience are all part of the journey. Nothing beats the pride of securing a placement independently (with a little help!).
9. Discreet support for vulnerable students
Children in care, young carers, and students with SEND may need extra help. We can still empower them to lead the process, while working behind the scenes to smooth the path with employers.
10. Communication is key
Effective work experience planning requires a thoughtful approach. Strong communication and clear expectations are essential to building successful relationships with employers and students alike. Be present during placements to support students and troubleshoot. Celebrate success with employer shout-outs, LinkedIn posts, and follow-up opportunities like mock interviews or Dragons’ Den events. Keep the conversation going to build lasting partnerships.
Bonus tip: Explore virtual work experience in the UCAS Hub
Not every student can access in-person placements, and not every employer can host them. That’s where virtual work experience comes in. The UCAS Hub offers a range of online programmes allowing students to explore industries, build skills, and gain insights from real employers.
Advisers can use these resources to complement physical placements or offer alternatives where needed. It’s a flexible, inclusive way to ensure every student has a chance to engage with the world of work.
Good luck!
