Project next generation: China adviser report

This report aims to help advisers to support students mindfully and effectively at key points in their journey. The research is based on a bespoke survey involving 2,035 young people from China, India, USA, Turkey and France – with more than 400 Chinese participants – examining their motivations, information requirements, and sources of influence.

In a country the size of China, there are significant regional differences – particularly when comparing eastern cities and provinces to the rest of the country.

The international student enrolment landscape has changed significantly in the UK over the last decade, with many potential students attracted by a variety of opportunities British degrees can offer.

China has always been an important part of the UK higher education landscape. Its students revere our education system, our job market, and – perhaps most of all – the overall experience of living and learning in Britain

This report aims to help you keep your finger on the pulse of what the next generation of students in China want and need to know about studying in the UK – and to understand the reasons why.