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    UCAS Media service

    UCAS Student Panel

    Access insight from 80,000 16–18-year-olds as they move through key stages of their decision-making journey - from exploring options to making decisions that shape their future.

    student panel

    Understand what today’s students think, feel and need from organisations looking to connect with them.

    UCAS Student Panel gives you access to insight as students explore their options and make decisions about their future - helping you understand how priorities and behaviours evolve over time.

    With rich academic, demographic and lifestyle profiling, you can reach the right audiences, test assumptions and make more informed decisions about your products, services and communications.

    Flexible options are available whether you want to design your own research or need end-to-end support.

    UCAS Student Panel is part of UCAS Media - the commercial arm of UCAS, with revenue supporting its mission to improve access and opportunity for students.

    • Employers and training providers can build  awareness and strengthen early talent pipelines
    • Brands can test messaging and understand how  to connect with younger audiences
    • Accommodation providers can understand what  drives student choice and preference
    • Media agencies can access reliable data to inform  campaign planning and strategy

    Why use UCAS Student Panel?

    Large youth-specialist panel

    Reach a rapidly growing panel of 80,000 16 18-year-olds, who have opted in to take part in research through UCAS.

    Insight at every stage of the journey

    Understand how students think and act as they move from exploring options to making decisions - not just at a single point in time.

    Connected to decision-making moments

    Participants join the panel as they engage with UCAS to explore their next steps, meaning insight is captured when decisions are being considered.

    Target with precision

    We combine UCAS data with a robust sign-up survey, giving you access to over 70 academic, demographic and lifestyle variables - so you can target the right audiences with confidence.

    Fast, timely insight

    Access a large and engaged panel, enabling research to be delivered promptly - so you can respond to changing student behaviours and make decisions with confidence.

    Context beyond the data

    Because UCAS sits at the centre of the student journey, insight is grounded in a broader understanding of behaviour, choices and sector context.

    Choose the right research route for your needs

    Sample-only Surveys

    For teams who already have their own survey and need access to the right student audience.

    • Run your own student survey
    • Reach specific student audiences
    • Add UCAS sample to an existing research project
    • Gather quick feedback from engaged 16-18-year-olds

    Explore Sample-only Surveys

    Coming soon: Tailored Insights

    For teams who want UCAS to design and deliver structured insight around a clear challenge.

    • Test campaign or message effectiveness
    • Explore brand perception
    • Turn student feedback into practical recommendations

    Express your interest

    A student looks at their laptop

    UCAS sits at the centre of the student journey - giving you access to insight shaped by real decisions, and helping you understand what drives them.

    Because the panel is connected to the UCAS journey, you can explore how attitudes and behaviours evolve as students move through key stages of emerging adulthood and make decisions about their future.

    UCAS Student Panel is part of UCAS Media - the commercial arm of UCAS - with revenue gift aided back to the UCAS charity, supporting its mission to improve access and opportunity for students.

    94% of students they trust UCAS. Source: UCAS Student Trust Insight 2024.