If knowledge is power, then insight is the key to the kingdom.
There is great potential in the petabytes of data and statistics generated within the higher education sector, but interpreting them in a way which serves the end user is where the magic happens. Universities may look for different insight to employers, who might in turn seek different answers to brands and retailers.
We have launched a UCAS Media Insight Newsletter designed to put some context around student behaviours. Each month, we’ll issue a snapshot roundup of the previous month and compare it to recent and annual trends. The aim is to equip providers and agencies with the insight, the keys, to more effectively communicate with their student market, the kingdom. You can sign up here.
Here are the top three lessons from March 2021:
TARGETING PRE-APPLICANTS: DON’T...