How strategic data-led marketing drives results
Wednesday 29 April 2020
14:20 - 15:20
To be confirmed
To be confirmed
Summary
This is an opportunity to hear from the UCAS Media major accounts team on how they create a strategic multi-channel marketing plan to meet the client’s recruitment objectives. The session will cover:
• the importance of an insight-led approach
• which channels to use, and when
• how being clear on your strategic aim is crucial to align activity
• effective targeting