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Market Research Interviewers

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Wages

New workers
AVERAGE
Experienced
£8,253
£21,505
£34,668

New workers start around £8,253. Normal pay is £21,505 per year.
Highly experienced workers can earn up to £34,668.

Available jobs

In the past year there were 12,893 vacancies for this type of job

6.05%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.

  • Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews.

  • Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer.

  • Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc..

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Survey Data Collection

  • Surveys

  • Statistics

  • Market Research

  • Call Center Experience

  • Data Collection

  • Surveying

  • Business Support Systems

  • Data Analysis

  • Project Management

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Research

  • Self-Motivation

  • Planning

  • Verbal Communication Skills

  • Smartphone Operation

  • Self-Discipline

  • Customer Service

  • Persuasive Communication

  • Detail Oriented

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

See all

Marketing Management

University College Birmingham

FdA · 2 Years · Full-time · Birmingham · 15/09/2025

Tariff points: 32/56

Criminology

University of Southampton

BSc (Hons) · 3 Years · Full-time · Southampton · 22/09/2025

Tariff points: N/A

Marketing (with placement)

University of Gloucestershire

BA (Hons) · 4 Years · Full-time · Gloucester · 22/09/2025

Tariff points: 104/104

Marketing

De Montfort University

BA (Hons) · 3 Years · Full-time · Leicester · 09/2025

Tariff points: 112/112

Marketing with Foundation Year

University of Portsmouth

BA (Hons) · 4 Years · Full-time · Portsmouth · 22/09/2025

Tariff points: 32/32

Marketing Management

University of Brighton

BSc (Hons) · 3 Years · Full-time · Brighton · 09/2025

Tariff points: 104/120

Marketing with Foundation Year

University of Plymouth

BSc (Hons) · 5 Years · Sandwich including foundation year · Plymouth · 15/09/2025

Tariff points: 32/80

Marketing

Nottingham Trent University

BA (Hons) · 4 Years · Sandwich · Nottingham · 09/2025

Tariff points: 112/120

Marketing

Bournemouth University

BSc (Hons) · 4 Years · Sandwich · Poole · 22/09/2025

Tariff points: 104/120

Marketing

Liverpool John Moores University

BA (Hons) · 4 Years · Sandwich · Liverpool · 09/2025

Tariff points: 112/128

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