Marketing and Sales Directors

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.


New workers

New workers start around £28,057. Normal pay is £76,124 per year.
Highly experienced workers can earn up to £178,106.

Available jobs

In the past year there were 261,526 vacancies for this type of job


Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.

  • Stays abreast of changes in market trends and advertising rates.

  • Controls the recruitment and training of staff.

  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.

  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.

  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.

  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Business Development

  • Key Performance Indicators (KPIs)

  • Marketing Strategies

  • Customer Relationship Management

  • Selling Techniques

  • Sales Prospecting

  • Digital Marketing

  • Business To Business

  • Sales Strategy

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Sales

  • Communication

  • Management

  • Leadership

  • Customer Service

  • Planning

  • Innovation

  • Presentations

  • Influencing Skills

  • Negotiation

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.