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Advertising and Public Relations Directors

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Wages

New workers
AVERAGE
Experienced
£ 21,799
£ 58,963
£ 129,278

New workers start around £21,799. Normal pay is £58,963 per year. Highly experienced workers can earn up to £129,278.

Available jobs

In the past year there were 32,403 vacancies for this type of job

0.32%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.

  • Conceives advertising campaign to impart the desired product image in an effective and economical way.

  • Defines target group and implements strategy through appropriate media planning work.

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Fundraising

  • Internal Communications

  • Public Affairs

  • Public Relations

  • Newsletters

  • Content Creation

  • Press Releases

  • Media Relations

  • Digital Communications

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communications

  • Management

  • Planning

  • Leadership

  • Writing

  • Research

  • Innovation

  • Influencing Skills

  • Social Media

  • Detail Oriented

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

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Conference and Exhibition Managers and Organisers

Public Services Associate Professionals

Customer Service Managers and Supervisors

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