Public Relations Professionals

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.


New workers

New workers start around £20,538. Normal pay is £28,062 per year.
Highly experienced workers can earn up to £53,329.

Available jobs

In the past year there were 58,907 vacancies for this type of job


Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.

  • Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.

  • Writes, edits and arranges for the effective distribution of press releases, newsletters, social media and other public relations material.

  • Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Project Management

  • Internal Communications

  • Social Media

  • Key Performance Indicators (KPIs)

  • Newsletters

  • Customer Relationship Management

  • Content Creation

  • Effective Communication

  • Press Releases

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Customer Service

  • Detail Oriented

  • Planning

  • Writing

  • English Language

  • Sales

  • Research

  • Self-Motivation

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.