Sales, marketing, and procurement

Could you fundraise for important charity events? Maybe you see yourself selling houses in the city or making viral TikTok videos for big brands? This industry is key to how every business runs – it’s about building brand awareness and making a profit.

What is a sales, marketing, and procurement apprenticeship?

An apprenticeship is a work-based route into your chosen career. You will gain the qualifications and skills to work in the field while earning a salary and not paying tuition fees.

You could be doing digital marketing for a big brand, selling advertising space, or buying important equipment for companies.

Career opportunities from a sales, marketing, and procurement apprenticeship

An apprenticeship in the industry can lead to a range of careers, including a:

A day in the life of a Sales Apprentice

Sheona is a sales apprentice at Coca-Cola European Partners.
£16,757
The average salary for a marketing apprentice
According to Reed, correct as of December 2022
Over 250,000
The number of people working in sales and marketing in the UK
Statista, correct as of December 2022
Over a billion
The number of users platforms like TikTok have, so there’s lots of opportunity for growth
TikTok, correct as of December 2022

Sheona Woodward, sales apprentice at Coca-Cola European Partners

The flexibility of working and gaining a qualification really appealed to me, but I wasn’t sure what I wanted to do. I spent a bit of time looking through the descriptions of the apprenticeships available to see which suited my personality and skills best. It was important I knew I’d enjoy it.

Richard Turner, Senior Manager for Apprenticeships, BT

One thing I’m passionate about is making it clear that apprenticeships are available to everyone and factors like age, background or status have no relevance. They are a systematic approach to learn and develop a new skill whether that’s straight after school, after college or for someone looking for a career change.
Pros
  • You can see the results of your work.
  • You’ll get to work with lots of people.
  • Each day will be different.
Considerations
  • It’s a competitive industry.
  • You won’t get the traditional ‘uni’ experience.
  • Some sales roles can be commission-based.

Who would suit a sales, marketing, and procurement apprenticeship?

You might be interested in a sales, marketing, and procurement apprenticeship if you:

  • like the idea of marketing for big brands
  • enjoy working with and talking to people
  • are interested in how businesses work and make profit

You might be a good fit for a sales and marketing apprenticeship if you are:

  • sociable and bubbly
  • a good communicator
  • creative
  • an analytical thinker

Getting a good basis of how sales, marketing, and procurement works is also a great foundation if you want to set up your own company or go freelance one day.

Sheona shares her top tips for securing an apprenticeship in the industry.

Browse employers

Check out who offer marketing apprenticeships, including BT, Vodafone, and Sky to name a few.

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FAQs about sales, marketing, and procurement apprenticeships

Kasia Fairclough, digital marketing apprentice at BT

Digital marketing is innovative and exciting. There are always new digital channels being released and, as an industry, we’re always looking for new ways to do and test things. With everything going digital, it’s such a broad area that will just continue to expand massively going forward.

Eshan Arya, apprentice at Coca-Cola

Having a behind the scenes view of how it all works has been the most beneficial to my development. I enjoy the theory and study element, but it’s seeing everything as it’s applied in my day job that really makes the theory sink in. Businesses put a lot of trust in their apprentices, so you’re given real responsibilities right from the start.

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