Course contact details
Admissions Service
Email:admissions@uea.ac.uk
Phone:01603 591515
University of East Anglia UEA
Norwich Research Park
Norwich
NR4 7TJ
Marketing and Data Analytics
- 3 Study options
- Undergraduate
- Main Site
- Awarded by:
- University of East Anglia
Course summary
Overview
In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge.
Our dynamic BSc in Marketing and Data Analytics is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies.
On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll also gain hands-on experience with data tools and techniques. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels.
One of the unique aspects of this degree is its integration of data analytics within traditional marketing topics, giving you a broader understanding of how analytics can enhance and support marketing decisions. Throughout the course, you’ll be encouraged to apply your analytical skills to real-life case studies, providing an invaluable opportunity to bridge theory and practice. Working with industry-standard software and tools, you’ll learn to process and interpret data to derive actionable insights. This practical experience is complemented by projects and assignments designed to simulate challenges faced by contemporary marketing professionals today.
You’ll graduate with a robust set of skills that are highly valued in today’s data-centric marketing world. Whether you aspire to work in digital marketing, brand management, market research, or strategic consulting, this programme will equip you with the tools needed to excel in your future career.
Disclaimer
Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk
Ways to study this course
Campuses
- Main Site
Study options
- Bachelor of Science (with Honours) • Full-Time • Placement (mandatory) • 4 Years
- Bachelor of Science (with Honours) • Full-Time • Time abroad (mandatory) • 4 Years
- Bachelor of Science (with Honours) • Full-Time • 3 Years
Start dates
Application codes
- Institution code:
- E14
Teaching Excellence Framework (TEF)
University of East Anglia UEA has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Application codes
- Institution code:
- E14
This course may be available at alternative locations, please check if other course options are available.
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Entry requirements
Typical qualification requirements
GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C.
We welcome a wide range of qualifications - for further information please visit our website www.uea.ac.uk https://www.uea.ac.uk/course/undergraduate/bsc-marketing-and-data-analytics
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | IELTS score of 6.0 overall with minimum of 5.5 in each component |
We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing). We will also accept a number of other English language qualifications. Please check our website for detailshttps://www.uea.ac.uk/apply/our-admissions-policy/english-language-equivalencies
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
This course may make contextual offers. This means that we use additional information to understand and recognise your potential to succeed at UEA. Using this insight, we could provide you with an offer with reduced entry requirements to study at UEA. You don’t need to do anything to be considered – if eligible we will process your contextual offer automatically, based on the data we hold in your application. We do not make contextual offers during clearing. Check our website for eligibility.
International entry requirements
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students https://www.uea.ac.uk/study/international-students/country-map
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsHistorical entry grades report
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales & Northern Ireland | £10050 | |
| International | £24250 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Tuition fees are reviewed annually and subject to increase. Some fees are regulated by the UK government and will be changed in line with advice from them. Fees for continuing students (i.e. those on courses of greater than one year in length) will normally increase annually. This increase will not exceed 4% or the % increase of the UK Government regulated fee whichever is higher. The fee increase is based on the fee for the year that you register. For further information about additional costs for your course and information on fee status please see our website.
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