International Fashion Management and Marketing with foundation year

The foundation year of this Coventry University London degree will be delivered at our CU Greenwich campus. Course delivery from Year 1 onwards will be at Coventry University London.

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed.

Designed for aspiring fashion managers and marketers, this course gives you the opportunity to develop practical skills, industry connections and international perspectives that could help you prepare for a career in fashion management and marketing.

• Learn the role fashion brands play in global economies and understand the importance of ethics and sustainability in the global fashion industry.

• Develop your strategic and entrepreneurial thinking through practical learning and opportunities to network with professionals. You'll focus on developing transferable skills that could help you adapt to change and excel in various roles in the fashion industry.

• Learn to understand international business markets and fashion trends to support the design, promotion and management of fashion businesses in a diverse world.

Why you should study this course

Foundation year
Supports you to gain the academic skills required for degree-level study.Provides a grounding in key areas of business and management.

Degree

• Study in London: immerse yourself in one of the world’s fashion capitals, surrounded by creative hubs like East London and Shoreditch. Benefit from proximity to fashion businesses and opportunities to connect with like-minded professionals.

• Hands-on learning: take part in practical modules such as experiential marketing and fashion campaigns. Apply your knowledge to real-world projects and build a portfolio of work.

• International business environments and sustainable practices: explore how to manage and market fashion brands in international contexts. Learn about sustainable practices and the importance of ethical decision-making in a global industry.

• Storytelling and brand development skills: develop skills in creating brand identities and building connections with customers while learning the importance of applying ethical practices and sustainability in the fashion industry.

• Prepare for your career: graduate with an understanding of career paths in fashion management and marketing.

Course Modules

In the foundation year, the modules are:

Business Communications - 30 Credits
Management Skills - 30 Credits
Marketing for Business - 30 Credits
Global Business - 30 Credits

During the degree part of the course, the modules are:

Year One:
Business Economics - 30 Credits
International Business Environment - 30 Credits
Marketing Essentials - 30 Credits
Evolution of Fashion Landscapes - 30 Credits

Year Two:
Research Methods and Applications - 30 Credits
Digital Consumer Insights and Big Data - 30 Credits
Sustainable Fashion Supply Chain Management - 30 Credits
Creative Storytelling and Fashion Campaigns - 30 Credits

Placement Year:
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final year:
Applied Business Project - 30 Credits
Strategic Brand Management - 30 Credits
Fashion Futures and Entrepreneurship - 30 Credits
Experiential Marketing for Fashion - 30 Credits

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