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Business and Artificial Intelligence
- BSc (Hons)
- 3 Years
- Full-time
- 14/09/2026
- Undergraduate
- Main Site - Highfield Campus
Course summary
Learn how emerging technologies are transforming business, and develop the skills to lead in an AI-driven world. This pioneering Business and AI degree equips you with a strong foundation in management, marketing, finance and analytics, while developing your understanding of how AI can be used to solve business challenges and drive innovation.
You’ll study cutting-edge topics such as machine learning, digital transformation and human–machine collaboration, taught by research-focused academics and industry experts. You’ll develop the ability to communicate effectively across technical and business teams, and to consider the ethical and social implications of AI.
You’ll benefit from the University of Southampton Business School’s close links with industry, applying your knowledge to real business projects. In your final year, you’ll complete a major AI-driven business project, and you also have options to take a four year study abroad or an industrial placement in your third year.
Modules
Some of the modules you may study include; Implementing Digital Transformation to Utilise AI; Innovation, Technology and the Environment; and Digital Business Models.
For a full list of modules, please visit our course page.
Assessment method
We'll assess you using essays; individual and group projects; written exams
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Management Accountants
- Association to Advance Collegiate Schools of Business
Ways to study this course
Campuses
- Main Site - Highfield Campus
Study options
- BSc (Hons) • Full-time • 3 Years
Start dates
- 14/09/2026
Apply by
14 January
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Application codes
- Course code:
- N1I4
- Institution code:
- S27
- Campus name:
- Main Site - Highfield Campus
- Campus Code:
- -
- Points of Entry:
- Year 1
Teaching Excellence Framework (TEF)
University of Southampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N1I4
- Institution code:
- S27
- Campus name:
- Main Site - Highfield Campus
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - AAB
Typical offer: AAB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
DDD in the Business BTEC National Extended Diploma.
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Access to HE Diploma - D: 39 credits M: 6 credits P: 0 credits
60 credits with a minimum of 45 credits at Level 3, of which 39 must be at Distinction and 6 credits at Merit
Offers typically exclude Social Care/Healthcare pathways.
Scottish Higher
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject).
Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4"
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
DD in the Business BTEC National Diploma plus A from one A-level.
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - D
D in the BTEC National Extended Certificate plus AA from two A levels
Pearson BTEC Extended Diploma (QCF) - DDD
DDD in the Business BTEC Extended Diploma.
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Pearson BTEC Diploma (QCF) - DD
DD in the Business BTEC Diploma plus A grade from one A-level.
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Pearson BTEC Subsidiary Diploma (QCF) - D
D in the BTEC Subsidiary Diploma plus AA from two A levels.
Scottish Advanced Higher
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
International Baccalaureate Diploma Programme - 34 points
Typical offer: Pass, with 34 points overall with 17 points at Higher Level and grade 4 at SL in Analysis and Approaches or Applications and Interpretation.
International Baccalaureate Career-related Programme (IBCP):
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
WJEC Level 3 Advanced Skills Baccalaureate Wales - B
AAB from 3 A levels or AA from two A levels and B from the Advanced Skills Baccalaureate Wales.
Extended Project - A
The University of Southampton values the Extended Project Qualification. If you are taking an EPQ in addition to 3 A levels, you will receive the following alternative offer in addition to the standard A-level offer: ABB plus grade A in the EPQ.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H1, H2, H2, H2, H2, H2
All applicants would be required to have achieved a grade of O4 in Mathematics and English, the equivalent of GCSE Grade C/ Grade 4.
Cambridge International Pre-U Certificate - Principal - D3, D3, M2
D3, D3, M2 in three Principal subjects
Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer.
GCSE/National 4/National 5
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6*/B).
* Grade 5 in mathematics (in the new reformed GCSE's) can be accepted if an applicant has grade B in A levels Maths, Physics, Economics, Geography, Psychology or Business.
Please note we cannot accept a grade 5 in mathematics if you are studying other qualifications, the requirement is a grade 6.
OCR Cambridge Technical Extended Diploma - DDD
If you are studying an OCR Cambridge Technical Extended Diploma in Business then this is accepted and we strongly suggest you contact us before applying if you are studying a different subject.
OCR Cambridge Technical Diploma - DD
OCR Cambridge Technical Diploma in Business is accepted with DD if combined with one suitable A level with grade A. If your OCR is not in Business, we strongly suggest you contact us before applying.
OCR Cambridge Technical Introductory Diploma - D
Distinction from an OCR Cambridge Technical Introductory Diploma in Business if combined with two suitable A levels with grades A's.
OCR Cambridge Technical Certificate - Not accepted
AQA Level 3 Technical Level (720 glh) - Not accepted
We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an equivalent standard to the A level applicant.
For more details on the suitability of your qualifications please contact the Faculty of Social Sciences Admissions Team at AdmissionsUG.SS@southampton.ac.uk
Find out more about qualification requirements for this course.
English language requirements
English Language proficiency for international students: All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency. For more information on the University of Southampton’s English Language entry requirements, please see the English Language Proficiency webpage at http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.
http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page. http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
Most of the students who previously enrolled on this course joined us with grades lower than our published entry criteria. After receiving their grades, we carefully considered each students’ individual circumstances before confirming their place on their chosen course.
We encourage everyone with the potential to succeed to apply, regardless of their background. Applicants who qualify for contextual admissions will be made an offer lower than the typical offer for that programme.
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| Republic of Ireland | £9535* | Year 1 |
| EU | £25500 | Year 1 |
| International | £25500 | Year 1 |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Please see our website for further details and updates: www.southampton.ac.uk/uni-life/fees-funding.page
University of Southampton
Highfield
Southampton
SO17 1BJ
Visit our website Visit our course page
Course contact details
Undergraduate Admissions - Faculty of Social Sciences
Email:AdmissionsUG.SS@soton.ac.uk
Phone:023 8059 4732
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