Course contact details
Undergraduate Admissions
Email:ugadmissions@southampton.ac.uk
Phone:023 8059 4732
University of Southampton
Highfield
Southampton
SO17 1BJ
Learn how emerging technologies are transforming business, and develop the skills to lead in an AI-driven world. This pioneering Business and AI degree equips you with a strong foundation in management, marketing, finance and analytics, while developing your understanding of how AI can be used to solve business challenges and drive innovation.
You’ll study cutting-edge topics such as machine learning, digital transformation and human–machine collaboration, taught by research-focused academics and industry experts. You’ll develop the ability to communicate effectively across technical and business teams, and to consider the ethical and social implications of AI.
You’ll benefit from the University of Southampton Business School’s close links with industry, applying your knowledge to real business projects. In your final year, you’ll complete a major AI-driven business project, and you also have options to take a four year study abroad or an industrial placement in your third year.
Some of the modules you may study include; Implementing Digital Transformation to Utilise AI; Innovation, Technology and the Environment; and Digital Business Models.
For a full list of modules, please visit our course page.
We'll assess you using essays; individual and group projects; written exams
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
The following entry points are available for this course:
We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an equivalent standard to the A level applicant.
For more details on the suitability of your qualifications please contact the Faculty of Social Sciences Admissions Team at AdmissionsUG.SS@southampton.ac.uk https://www.southampton.ac.uk/courses/business-analytics-degree-bsc?utm_source=-UCAS-Course-Collect&utm_medium=referral&utm_content=UG-aggregator&utm_campaign=UG2025
English Language proficiency for international students: All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency. For more information on the University of Southampton’s English Language entry requirements, please see the English Language Proficiency webpage at http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.
Most of the students who previously enrolled on this course joined us with grades lower than our published entry criteria. After receiving their grades, we carefully considered each students’ individual circumstances before confirming their place on their chosen course.
We encourage everyone with the potential to succeed to apply, regardless of their background. Applicants who qualify for contextual admissions will be made an offer lower than the typical offer for that programme.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £10050 | |
| EU & International | TBC |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Please see our website for further details and updates regarding tuition fees.
We anticipate that international tuition fee levels for 2027 entry will be confirmed in August 2026.
Email:ugadmissions@southampton.ac.uk
Phone:023 8059 4732
Highfield
Southampton
SO17 1BJ
At University of Southampton