Business and Marketing

OVERVIEW

With this BA (Hons) Business and Marketing degree, you’ll build the skills and knowledge to thrive in a fast-moving, global industry. You’ll explore the big ideas behind business strategy and decision-making, then apply them through hands-on, industry-informed assignments that bring learning to life.

Alongside core business topics, you’ll dive into marketing, exploring everything from the latest digital trends to international branding and analytics. It’s about developing a commercial mindset, while also thinking critically about ethics, sustainability, and the wider impact of your decisions.

Studying here in the heart of Manchester, you’ll work on real-world case studies and collaborate with HIVEMINDS, our exciting partnership with the Greater Manchester Chamber of Commerce. There’ll be panel events, international competitions, placements, and live briefs with global businesses. As you approach graduation, you’ll take part in a business simulation and an assessment centre experience, with mentoring from industry professionals, including our own graduates.

FEATURES AND BENEFITS

• Learn from the experts - Our lecturers bring first-hand experience from agencies, consultancies, and clients like the BBC, Condé Nast, and PwC. You’ll also benefit from guest lectures, networking events, and visits to international companies through our industry connections.

• Real-world business connections - This programme offers active collaboration with the Greater Manchester Chamber of Commerce through HIVEMINDS, connecting you directly with businesses to explore placements, internships, and graduate opportunities.

• Future-ready graduates - You'll build industry knowledge, develop a strong professional profile using digital tools, and benefit from mentoring and a final-year assessment centre to ensure you're ready for what comes next.

• Study your way - Enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies.

• Enhance your employability - Through activities including internships or volunteering. With our award winning 'Rise at Manchester Met' programme, you can gain extra academic credits towards your degree.

• Industry accreditation - Graduate with a course accredited by the CIM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International
• EQUIS