Advertising and Digital Marketing (with foundation year)

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.

This course aims to provide you with a solid grounding for a professional career in the advertising and digital marketing sectors.

The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for students to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Advertising and Digital Marketing BA (Hons) degree within Coventry University’s Business School.

The degree part of the course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

Key benefits of the degree

• The development of specialist subjects and modules in the last two years which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.

• The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with necessary skills to boost your career potential.

• The use of the DigiComm Lab supports the development of students’ digital literacy skills through using digital marketing platforms and software.

• Networking with international alumni and employers through guest speaker events and projects.

See website for details.