Marketing (International Marketing) (Taught)

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

• Explore global marketing strategies and their role in shaping and responding to social change, through a global lens

• Students will have the opportunity to join a field study, providing exposure to international marketing challenges

• Learn about cross-cultural marketing and consumption

• Understand how practices evolve in a complex and changing international business environment

• The MSc Marketing (International Marketing) is one of two pathways available in the MSc Marketing programme.

For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing

Sample modules may include:

• Digital Marketing
• Strategic Marketing
• Global Marketing Management
• Cross-Cultural Marketing and Consumption
• Brand Strategy

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.
Check our website for more details about the course structure.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS