Marketing (International Marketing) (Taught)

Our MSc Marketing (International Marketing) course will develop your expertise in international marketing strategy and practice. You’ll explore global market analysis, cultural behaviours, and strategic decision-making in diverse international contexts.

Through this programme you will assess the marketing strategies adopted by different global SMEs and offer your solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

On this course you will:

• explore consumer behaviour and marketing strategies across cultures

• understand how practices adapt to evolving business landscapes

• join an optional field study, delving deeper to international marketing challenges.

For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing

Sample modules may include:

• Strategic Marketing
• Measuring Marketing Performance
• Global Marketing Management
• Cross-Cultural Marketing and Consumption
• Brand Strategy.

These are the modules that we currently offer for 2025/26 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.
Please check our website for more details about the course structure.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS