Explore why consumers make the decisions they do by learning about psychology, behavioural economics and more, all whilst learning the fundamental theories of marketing.
What can you expect?
BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions. Fashion businesses use market research to devise strategy and drive actions across all business verticals (from communications to product offering, experience and service) as well as to discover new market and audience opportunities.
Dynamic curriculum: Learn the fundamental theories of marketing, whilst also exploring specialist aspects like consumer psychology and behavioural economics, to plan and execute integrated marketing communications.
Industry links: Undertake a work placement as part of the course and also have the option for a year spent in industry, putting your knowledge to work in real professional environments.
Market Research Society: London College of Fashion has been accredited by The Market Research Society to offer the MRS Certificate in Market Research.
Career opportunities: Graduates have secured employment with fashion businesses and market research organisations in a broad range of roles including brand management, consumer insights, wider digital marketing, and market research.
Consumer insight: Understand the psychology behind consumer behaviour, exploring how personal, cultural, and social factors influence purchasing decisions in the fashion industry.
About London College of Fashion
Studying at London College of Fashion, UAL, will immerse you in the global fashion industry.
Everything we do is focussed on this powerhouse industry and we offer courses that cover all areas of fashion, including design, media, communication and business. We are a global leader in fashion education and our home in London allows you to tap into the industry opportunities on offer across the capital. You’ll learn from experts in their field with a wealth of professional experience and we’ll prepare you for life after graduation as well, with employability support, live industry briefs, guest speakers and more.
Through teaching, research and collaboration, we’ll prepare you for shaping the fashion industry of the future.
This course is not accepting applications at this time. Please contact the provider to find out more.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
University of the Arts London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course is not accepting applications at this time. Please contact the provider to find out more.
The following entry points are available for this course:
Discover what it's like to study Fashion Marketing and Consumer Behaviour at University of the Arts London: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
Equivalent EU or non-EU qualifications are also considered.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
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Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Please note that the Home tuition fee for entry in September 2026 is subject to the passing of UK government legislation to approve the increase in fees. If this is not passed, the tuition fee for 2026/27 would be £9,535. Please check the fees and funding section of your course page on our website for more information: www.arts.ac.uk/courses. Tuition fees may increase in future years for new and continuing students.
The International fee is correct for entry in September 2026 and is subject to change for entry in September 2027. Tuition fees for international students may increase by up to 5% in each future year of your course.
Email:clearing@arts.ac.uk
Phone:020 7514 8870
Our Clearing Telephone Line will open at 8:00 (UK time) on A level/Level 3 Results Day. Until then, please feel welcome to contact us via email or by visiting our website
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At University of the Arts London
