Fashion Marketing and Consumer Behaviour

Explore why consumers make the decisions they do by learning about psychology, behavioural economics and more, all whilst learning the fundamental theories of marketing.

What can you expect?
BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions. Fashion businesses use market research to devise strategy and drive actions across all business verticals (from communications to product offering, experience and service) as well as to discover new market and audience opportunities.

• Dynamic curriculum: Learn the fundamental theories of marketing, whilst also exploring specialist aspects like consumer psychology and behavioural economics, to plan and execute integrated marketing communications.

• Industry links: Undertake a work placement as part of the course and also have the option for a year spent in industry, putting your knowledge to work in real professional environments.

• Market Research Society: London College of Fashion has been accredited by The Market Research Society to offer the MRS Certificate in Market Research.

• Career opportunities: Graduates have secured employment with fashion businesses and market research organisations in a broad range of roles including brand management, consumer insights, wider digital marketing, and market research.

• Consumer insight: Understand the psychology behind consumer behaviour, exploring how personal, cultural, and social factors influence purchasing decisions in the fashion industry.

Students join the four year version of this course with an optional Diploma/Placement Year and can opt into the three year version whilst at UAL.

About London College of Fashion
Studying at London College of Fashion, UAL, will immerse you in the global fashion industry.

Everything we do is focussed on this powerhouse industry and we offer courses that cover all areas of fashion, including design, media, communication and business. We are a global leader in fashion education and our home in London allows you to tap into the industry opportunities on offer across the capital. You’ll learn from experts in their field with a wealth of professional experience and we’ll prepare you for life after graduation as well, with employability support, live industry briefs, guest speakers and more.

Through teaching, research and collaboration, we’ll prepare you for shaping the fashion industry of the future.