Marketing and Brand Management | University of Greenwich

Course summary

A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business.

Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics.

You will have the opportunity to work on live briefs and gain practical experience during your studies to enhance your employability prospects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

Students graduating from this programme can take up positions including marketing manager and brand manager in multinational companies.

What you should know about this course

Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page at https://www.gre.ac.uk/study/apply/transfers

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

Chartered Institute of Marketing
Institute of Data and Marketing

How to apply

Application codes

Course code:: N510
Institution code:: G70

This course may be available at alternative locations, please check if other course options are available.

Course options

Entry requirements

Select a course option at the top of this page to view entry requirement information.

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

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Course options

Sponsorship information

We understand that the transition to University for Undergraduate students can be daunting and confusing when it comes to finances. The University of Greenwich has a wide range of bursaries, scholarships and other financial support measures to support students that require it most. More information can be found on our website at www.greenwich.ac.uk/finance/funding-your-studies