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Marketing and Brand Management

  • 3 Study options
  • Undergraduate
University of Greenwich (Greenwich Campus)
More about University of Greenwich

Course options

2026-20272027-2028
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Course summary

A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business.

Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics.

You will have the opportunity to work on live briefs and gain practical experience during your studies to enhance your employability prospects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

Students graduating from this programme can take up positions including marketing manager and brand manager in multinational companies.

Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page.

What you should know about this course

  • Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

Modules

Course Modules

All degree courses are made up of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures, module content, and how each module is assessed. The direct link to this course on our website can be found at the bottom of this page.

https://www.gre.ac.uk/undergraduate-courses/business-school/marketing-and-brand-management-ba-hons/2027#prog-study

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Institute of Data and Marketing

Ways to study this course

Campuses

  • University of Greenwich (Greenwich Campus)

Study options

  • Bachelor of Arts (with Honours) • Full-Time • 3 Years
  • Bachelor of Arts (with Honours) • Full-Time • Placement (mandatory) • 4 Years
  • Bachelor of Arts (with Honours) • Part-Time • 6 Years

Start dates

Application codes

Institution code:
G70

University of Greenwich has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Institution code:
G70

This course may be available at alternative locations, please check if other course options are available.

Course options

Entry requirements

Typical qualification requirements

UCAS Tariff
Offer: 112

We accept A Levels, T Levels, BTECs, AAQs, Access to HE and all other qualifications with UCAS Tariff points.

We make Contextual offers to this programme. Applicants that meet specific eligibility criteria will be made a contextual offer with a reduced tariff of up to 16 UCAS Tariff points. Other entry requirements such as GCSEs, Interview, etc., will still need to be met. For further information, please see our Contextual Admissions policy.

We welcome applications from students who have completed one or two years of study at Level 4 or Level 5 on a relevant degree programme at another institution and wish to transfer into Year 2 or Year 3 at the University of Greenwich. Find out more on our website: https://www.gre.ac.uk/study/apply/transfers https://www.gre.ac.uk/undergraduate-courses/business-school/marketing-and-brand-management-ba-hons/2027#entry-requirements

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Our vision is to deliver Education Without Boundaries by proactively supporting students to achieve their ambitions which is reflected in the wide range of grades we accept and our contextual admissions policy. Our commitment to supporting our students to succeed is demonstrated in our Gold rated Teaching Excellence Framework.

We accept a wide range and combination of qualifications, many of which are not included in the data below. Learn more about our approach to admissions on our website.

Learn more on the University of Greenwich website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

This course may have Historical entry grades data available, please select a course option to view.

Course options

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear
England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland£9790*
EU & International£17975*

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

The home and international tuition fees for 2027-28 entry have not been confirmed yet.

The tuition fees shown here are for 2026-27 entry. The government regulated undergraduate home tuition fee rate for 2027-28 has not been confirmed. We expect the tuition fee to be the same or slightly higher than £9,790 for 2026-27 shown here.

For more information, please visit: https://www.gre.ac.uk/finance/fees

*Provisional fee

Sponsorship information

Scholarships and bursaries 3

We understand that the transition to university for undergraduate students can be daunting and confusing when it comes to finances. The University of Greenwich has a wide range of bursaries, scholarships and other financial support measures to support students that require it most. More information can be found on our website at www.greenwich.ac.uk/finance/funding-your-studies

https://www.gre.ac.uk/finance/funding-your-studies

Related courses

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