BA Marketing and Brand Management

A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business.

Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics.

You will have the opportunity to work on live briefs and gain practical experience during your studies to enhance your employability prospects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

Students graduating from this programme can take up positions including marketing manager and brand manager in multinational companies.

What you should know about this course

• Greenwich is ranked 4th overall in London for Marketing (2025 Complete University Guide).

• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page at https://www.gre.ac.uk/study/apply/transfers