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Digital Marketing and Analytics

  • 1 Study option
  • Undergraduate
Coventry University London
More about Coventry University

Course options

2026-20272027-2028
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Course summary

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.

This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:

  • develop knowledge of digital strategy, Big Data, AI and brand storytelling

  • explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability

  • work on industry-informed projects and use marketing tools commonly found in professional settings.

This course is also offered as a degree with foundation year, and includes a sandwich (placement year) option. For the most update to date course details, please visit our website.

Modules

Course Modules

Year 1:
Business Economics - 30 Credits
International Business Environment - 30 Credits
Marketing Essentials - 30 Credits
Digital Technology and Business Decision Making - 30 Credits

Year 2:
Research Methods and Applications - 30 Credits
Digital Consumer Insights and Big Data - 30 Credits
Strategic Marketing Management - 30 Credits
Brand Voice and Digital Storytelling - 30 Credits

Placement year:
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final year:
Applied Business Project - 30 Credits
Data-Driven Marketing and Analytics - 30 Credits
AI-Powered Marketing and the Future of Work - 30 Credits
Digital Marketing for a Sustainable Future - 30 Credits

Ways to study this course

Campuses

  • Coventry University London

Study options

  • Bachelor of Science (with Honours) • Full-Time • 3 Years

Start dates

Application codes

Institution code:
C85

Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Institution code:
C85

This course may be available at alternative locations, please check if other course options are available.

Course options

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Entry requirements

Typical qualification requirements

A level
BBB

UCAS Tariff
Offer: 120

[1] 4 qualifications for tariff points allowed
[2] May also include AS Level and EPQ
[3] Specific subject not required

Access to HE Diploma
Merit: 30

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme
Offer: 27

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDM

We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.

Learn more on the Coventry University website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

This course may have Historical entry grades data available, please select a course option to view.

Course options

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear
England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland£9790*
EU & International£17600*

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

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