Digital Marketing and Business Management

Please note; This course is advanced entry to Year 2 only (depending on your qualifications). This means we cannot accept applications for Year 1. Please check the Entry Requirements tab for eligibility. Year 1 entry is available via our new Marketing course; N520.

Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.

Outstanding work placements & study abroad options

Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.

Find out how businesses really operate through:

• Expert guest speakers.

• Projects tackling real-world business problems.

• Work placements.

• Campaign pitches.

• Offsite visits.

Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.

Successfully completing the course takes you partway towards a professional CIM qualification. All of this enhances your CV so you'll be work-ready.

Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.

A flexible degree

You can tailor your studies to suit your interests and career plans.

This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.

Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:

• Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).

• UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).

• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).

Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.