Undergraduate Open Day 2026 (Sat 26 Sep)
26 Sept 2026, 09:00
Dundee
Digital Marketing and Business Management
- Bachelor of Arts (with Honours)
- 2 Years
- Full-Time
- 13 September 2027
- Undergraduate
- Abertay Campus
Course summary
Please note; This course is advanced entry to Year 3 only (depending on your qualifications). Year 1 and 2 entry is available via our new Marketing course; N520.
Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.
Outstanding work placements & study abroad options
Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.
Find out how businesses really operate through:
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Expert guest speakers.
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Projects tackling real-world business problems.
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Work placements.
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Campaign pitches.
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Offsite visits.
Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.
Successfully completing the course takes you partway towards a professional CIM qualification. All of this enhances your CV so you'll be work-ready.
Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.
A flexible degree
You can tailor your studies to suit your interests and career plans.
This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
Top 3 in Scotland for overall student satisfaction
Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:
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Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).
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UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).
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UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).
Modules
Assessment method
You’ll be assessed via a combination of methods:
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Portfolio projects
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Presentations
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Examinations
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Group work
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Simulations
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Work assessments
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
Apply by
13 January 2027
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N5N1
- Institution code:
- A30
- Campus name:
- Abertay Campus
Points of entry
The following entry points are available for this course:
- Top up
Entry requirements
Typical qualification requirements
Applicants should have National 5/GCSE English and Maths at grade C/4 or equivalent. Higher Applications of Maths at grade C accepted. https://www.abertay.ac.uk/course-search/undergraduate/digital-marketing-and-business-management/
English language requirements
We look for applicants to have achieved an overall IELTS score of 6.0 with no individual band lower than 5.5. https://www.abertay.ac.uk/international/english-language-requirements/
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
We don't just look at your grades, admission is based on academic merit, considering personal circumstances and potential. We look for applicants to demonstrate relevant and appropriate level of academic achievement as well as personal and professional experiences providing an indication of ability to meet the demands and professional requirements of the course. For a small number of courses, additional means of assessment such as an interview or portfolio may also be required.
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| Scotland | £1820* | |
| England, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £16950* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Course contact details
Recruitment team
Email:sro@abertay.ac.uk
Phone:01382 308080
Abertay University
Bell Street
Dundee
DD1 1HG
Related courses
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