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How to capture the eight-second attention span of Gen Z
Gen Z have a famously short attention span online, but that doesn’t mean it’s impossible to hold their
22 Oct 2024, 10:23
Driving aspiration, empowering confidence, and informing decisions
A whistlestop tour of our Project Next Generation Themes Report
7 Nov 2023, 08:17
Guiding lights: Unveiling the true influencers of young people
‘Influencer’ has become a charged term in recent years, with connotations of social media’s negative
17 Oct 2023, 12:51
The 3 Cs: how student mindsets are changing as Clearing kicks off
There’s not much we talk about more often than student mindset, but there’s not much more important.
18 Jul 2023, 08:52
UCAS Freshers Report reveals new student shopping trends for 2022
Dr Katie Bell, Chief Marketing Officer, UCAS
23 Feb 2022, 19:48
E-learning empowers HE staff to support disabled students
Susan Darlington, GHWY Partnership Assistant14 Mar 2025, 11:49
What do we know about progression for the second cohort of students with T Levels?
The 2023 cycle marked the second year that students in England with T Levels used the skills and knowledge
Philippa Alway, Senior Policy Adviser (Apprenticeships and Skills), UCAS8 Feb 2024, 08:56
Finding balance: Understanding the shifting priorities of Gen Z in higher education and career aspirations
Edward McClaran & Vicky Downie, Principal Insight Consultants, UCAS5 Dec 2023, 11:24
A journey of diversity: From Romania to UCAS via the University of Worcester
In 2011, I embarked on a life-changing adventure: I was going to leave Romania to become an international
Teona Droc, Customer Experience Manager, UCAS16 Nov 2023, 13:18
The shifting sands of student tech: What they’re buying, how they’re using it – and what this means for brands
One of the most interesting student tech tales lies, surprisingly, in the tablet. What started out life
UCAS19 Oct 2023, 08:11
A new status quo for students, streaming, and social – and how brands can adapt
There are few things more universal in the student downtime toolkit than streaming and using social media
UCAS12 Oct 2023, 09:31
Navigating the modern university experience: A look into UK's Gen Z spending habits
The great British university experience is undeniably unique, with campuses serving as venues for both
UCAS9 Oct 2023, 09:30
Delving deeper into international student mobility
Carys Willgoss, Principal Policy Adviser at UCAS, and Ruth Neville, PhD student at Liverpool University.21 Sept 2023, 10:18
Strategies for marketing in high competition cities
Recently, we had the privilege of hosting an insightful webinar, with industry experts – our very own
13 Sept 2023, 08:46
Navigating the challenges and successes in student accommodation marketing
Discover student accommodation marketing strategies: personalisation, early engagement, digital trends
31 Aug 2023, 10:15
Why creative is so important: Unlocking the potential of effective marketing campaigns
In today's fast-paced and competitive digital landscape, catching the attention of potential customers
UCAS12 Jul 2023, 10:04
The influence of cost of living on student decision making
Jo Richards, our Senior Insight Lead, examines how the cost of living crisis will influence student decision
Jo Richards, Senior Insight Lead, UCAS12 Apr 2023, 10:30