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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Interview types

There are several interview types, and it’s important to understand the differences between each to help you structure your performance and maximise your chance of success.

Music personal statement guide

Whether your musical interests lie in performance or music history, think engaging, detailed and relevant to strike the right note with music admissions tutors.

Thinking about performing arts?

Thinking of studying a performance-based course? Find out more about the different options and how to make your application.

UCAS Conservatoires: getting started

You can study performance-based music, dance, drama, and musical theatre courses at conservatoires in the UK – at undergraduate and postgraduate level.

UCAS Conservatoires: international students

UK conservatoires are excellent places for international students to get high quality training in music, dance, drama, or musical theatre. Students come from all over the world, to gain performance skills they can use to succeed on international stages.

2017 End of Cycle Report

The UCAS End of Cycle Report 2017 is the first national overview of demand for, and acceptances to, UK higher education (HE) for the 2017 admissions cycle.

All provider products and services

Our products and services help you manage the application journey, navigate change, and overcome challenges. Connect and engage students at every stage of their journey and achieve your strategic goals with our paid-for products and services, as well as those included in your capitation fee.

Applying

Discover everything you need to know about the application process, including research, the application itself, and your next steps.

Applying for a business apprenticeship

Do you want to build business knowledge while gaining hands-on experience? Whether you're looking at a career in business administration, operations, or marketing, apprenticeships are the perfect way to get your foot in the door with some of the biggest players in the market today. Here, we walk you through applying for a business apprenticeship, with top tips from employers about what they look for in an apprentice.

Art personal statement guide

Art admissions tutors explain how your personal statement can serve as a taster of your creative potential (and your interview).