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Improve conversion to firm choice

Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.

Clearing toolkit for parents

Heard of Clearing but not sure what it’s all about? Here we share what you need to know and practical tips for supporting someone through the process.

What your application status means

Here we explain what your status in your application means and what to do next. Scroll down for advice if you change your mind about an offer you've already accepted.

Your Clearing matches

Available alongside Clearing, this tool is designed to help you find your perfect course.

Your pocket careers adviser: Results day and Clearing support

We've worked with university and school coach, Clementine Wade, to create articles, videos, and email tips to help you understand results day and Clearing, and get to grips with what you should be doing when to best support your child through the process.

Personal statement advice: history

Writing a personal statement for history? We asked admissions tutors what they're looking for – and it's all down to demonstrating your interest over and above the syllabus.