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How to write a cover letter

Why is a cover letter important, and what should you say in yours? Make the right impression with our tips and examples.

Lesson activities: 14 – 16 year olds

Use our activities and tools to inspire your 14 – 16 year old students to think about their futures, understand their choices, and help them make the right decisions.

Multichannel campaigns

Reach the right students on the right channels. We’re one of the biggest education sites in the UK – we're ahead of Google when it comes to students seeking information about higher education options.

Our products and services

Take advantage of UCAS' unique access to students to market your products, services and opportunities to the people who'll want them the most.

Personal statement advice: marketing

If you're applying for a marketing degree and can't sell yourself in your personal statement, it’s not a good sign! Here’s how to make sure you get it right.

Personal statement advice: music

Writing a personal statement for music? Whether your musical interests lie in performance or music history, think engaging, detailed, and relevant to strike the right note with music admissions tutors.

Photography 2026 personal statement guide

Whether it's an exhibition you've visited or an artist who inspires you, drawing on your photography influences is key to an impressive photography personal statement.