Build a perfect picture of your strengths and weaknesses
- Would you like to know what made you a student’s firm choice, second choice, or last choice?
- Are there misconceptions about your campus or courses that need to be rectified?
- What are your competitors doing that’s helping them attract more learners?
Every year – just after they accept or reject their main choices – more than 100,000 applicants answer these questions and more.
Gain insight to help you focus recruitment resource
The Student Decision Report – packed with qualitative and quantitative feedback – is the basis of a truly insight-led recruitment strategy that can help you decide where to focus your resource next.
Provided yearly with the same question set, you can also track your progress as weaknesses are strengthened and misunderstandings ironed out. With our unique access to students – there’s no other report like this.
Find out what applicants think about you to inform and tailor your strategy
- Discover what influenced them, in their own words, to choose you – or to go elsewhere.
- Hear what they rate about your courses, the social life, or university experience.
- Identify your strengths and make sure they’re front and centre in future marketing.
- Find your weaknesses, address them, and track progress in the next cycle.
- Uncover any misconceptions that might need to be explained and myth-busted.
Benchmark against your top five competitors, as well as your competitor group as a whole*
Student quotes
"Continued correspondence from the university before or after applying is extremely important in portraying their enthusiasm for potential applicants and attendees."
"I found the staff quite cold and not very enthusiastic. Having said this, the facilities were amazing."
How it works
Student Decision Reports are available from July each year, after applicants have replied to any offers they received.
Your report shape and size will depend on the volume of replies from your applicants - the more responses, the more detailed the reports. We'll let you know how many responses you received and the associated pricing.
You can also benefit from additional insight on the findings, using our knowledge of the cycle, trends and your provider to create bespoke recommendations. Find out more about our Consultancy Team or take a look at our competitor package below.
Understand your competition over time – competitor package
With the Student Decision Report – Competitor Package, we provide a five-year review of your offer holder's feedback compared to that of your competitors. If you don't have your own analysis teams, or you are looking for more in-depth insight, our team of experts are here to help.
We can help you identify your strengths and weaknesses over time – spot the trends, see where your strategies have paid off, or where there are problem areas where your competition is taking the lead.
Our expert insights are delivered through easy-to-use word clouds and other methods – making it easy for you to learn how perceptions compare, how they're evolving, and where action can be taken to improve future perceptions.