Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.
Understand your audience
We know what makes students choose you as their firm choice, or decline you in favour of another provider - because they tell us. Find out your strengths and weaknesses in your Student Decision Reports.
Think smart for your future
Benchmark against competitors and discover new prospects through EXACT. Identify and plug your biggest conversion drop-off points through our Leaky Hosepipe Solution. We can help you make smart decisions for your institution.
Access bespoke consultancy
Tap into our data scientists and consultancy teams to help you make sense of the numbers – so you can focus on what matters most. Reach the right students for your university or college.
What our partners say
“Our Account Manager acts with us as a partner which is great, and we bounce ideas and strategies off her. She ensures we are kept up to date with UCAS research and developments and understands our needs as a University.”
University of Sunderland
How to improve your conversion
Evaluate your conversion funnel across 28 touchpoints. Identify drop-offs and devise quick wins and long-term conversion plans to reach students who want to study with you.
Understand the most important factors at play as your applicants respond to offers. Get real-time feedback via our survey as students submit their decisions.
Want to transform this data into a visual format? With your very own Customer Insight Dashboard, we do the heavy lifting analysis so you don't have to.
Understand mindsets to reach and recruit the students who resonate with your brand. Pre-empt competitors and opportunities to fine-tune your strategies.
Rapidly test the fast-moving student market with bespoke surveys to inform your decisions. Gain instant insight into what students are looking for at any given time.
Combining expert analysis, intimate knowledge of your industry, and a creative approach to problem solving – we’re uniquely positioned to provide data that translates into insight and tangible outputs.
Let your best advocates promote your university or college. We’ve got 4,000 active ambassadors having 80,000 conversations about campus life.
An engaged audience
Actively searching for the course and university that’s right for them, students trust what we say and are highly engaged with our communications.
- 7.3% average conversion rate from email to application
- 6.5% average conversion rate across all trackable channels
Statistics are from campaigns delivered in the 2022 cycle and student journey emails for pre-applicants.
Increase applications through Extra and Clearing
Application trends are changing. In 2021, 350,000 students registered with UCAS but didn’t apply by the January deadline. A huge 196,000 still planned on making a university application that year. We can help you reach these students with engaging post-deadline Extra and Clearing recruitment campaigns.
Extra Clearing
