Understand your audience
Students tell us why they choose you as their firm choice, or why they decline you in favour of another provider. Find out your strengths and weaknesses in your Student Decision Reports.
Improve conversion to firm choice
Strengthen bonds with your applicants during the moments that matter, building the trust they need to make your institution first choice. Discover your biggest conversion drop-off points to improve future performance. Learn why they chose you, or crucially, why they chose another university or college over you.
Think smart for your future
Identify and plug your biggest drop-off points through our Leaky Hosepipe Solution. Benchmark against competitors and discover new prospects through EXACT. We can help you create smart strategies.
Access bespoke consultancy
Tap into our data scientist and consultancy teams to help you make sense of the numbers – so you can focus on what matters most. Reach the right students for your university or college.
What our partners say
“Our Account Manager acts with us as a partner which is great, and we bounce ideas and strategies off her. She ensures we are kept up to date with UCAS research and developments and understands our needs as a University.”
University of Sunderland
How students make decisions
As your applicants respond to your offers, get real-time feedback from our Student Decision Reports. It's the only way to understand why students did (or didn't) choose you, helping you to focus your recruitment strategies. Plus the option for a Competitor Package – five-year reviews of your offer holder's feedback, compared to that of your competitors.
How to improve your conversion
Want to transform this data into a visual format? With your very own Customer Insight Dashboard, we do the heavy lifting analysis so you don't have to.
Understand mindsets to reach and recruit the students who resonate with your brand. Pre-empt competitors and opportunities to fine-tune your strategies.
Rapidly test the fast-moving student market with bespoke surveys to inform your decisions. Gain instant insight into what students are looking for at any given time.
Combining expert analysis, intimate knowledge of your industry, and a creative approach to problem solving – we’re uniquely positioned to provide data that translates into insight and tangible outputs.
Let your best advocates promote your university or college. We’ve got 4,000 active ambassadors having 80,000 conversations about campus life.
An engaged audience
Actively searching for the course and university that’s right for them, students trust what we say and are highly engaged with our communications.
- 7.3% average conversion rate from email to application
- 6.5% average conversion rate across all trackable channels
Statistics are from campaigns delivered in the 2022 cycle and student journey emails for pre-applicants.
Ready to start the conversation?
We’re ready to help.