A social media manager looks after a company’s social media channels.

What does a social media manager do?

A social media manager deals with a company’s social media channels, such as Facebook, Twitter, Instagram and YouTube. You’ll create strategies based on proactive messaging (where you post first) and reactive messaging (where you respond to posts). You are the voice of the company on social media. Attention to detail is really key – there’s a lot of writing involved so a keen eye for spelling and grammar is also important, as well as flair and creativity. 

What do I need to do to become a social media manager?

Although formal qualifications are not necessarily required, some employers may expect you to have a degree. Relevant degrees include advertising, public relations, business, digital marketing, media and journalism. 

To do a degree, you will usually need five GCSEs (A-C) including maths, English and science, plus three A levels or an equivalent level 3 qualification. Check with universities for exact entry requirements –  vocational courses are acceptable for some degree courses, but not all.  

No specific A levels are required, but relevant ones include: English literature, English language, media, psychology, sociology, communication studies and law.

Vocational courses in media studies would be relevant – check with universities if they are acceptable.

Related skills

  • Technical ability
  • Time management
  • Organisation
  • Communication
  • Creativity
  • Analytics
  • Customer service
  • Literacy
  • IT
  • Interpersonal skills

Academic route

  • A levels including English literature/language, media, psychology, sociology, communication studies and law

Vocational route

  • Vocational courses in media studies

Related subjects

  • Computer science
  • English
  • History
  • Media studies

Contains public sector information licensed under the Open Government Licence v3.0

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