We're looking at some of the successful campaigns we've completed to help employers recruit apprentices.
Case study: Capgemini
Industry: Information Technology Consulting
Products used: Paid media campaign (Facebook, Instagram)
Bespoke campaign created: Matching precise recruitment needs with pinpoint targeting and unmatched student insight
Result: 40 successful early careers application hires
"UCAS has allowed us to adopt a data centric and targeted approach to our early careers’ recruitment. The platform enables us to engage with relevant students with a host of different targeting tools and metrics. This has been fundamental over the last 18 months.”
Recruitment Marketing Lead, Graduate and Apprentice, Capgemini
1. To recruit for a range of roles
With 8,500+ employees, Capgemini UK is a leader in consulting, technology and digital transformation – looking to recruit a range of graduate and apprenticeship roles. These include consultants, data scientists and creatives in 10 specific locations across the UK – from London to Telford, Worthing to Woking.
2. To reach female candidates
Capgemini wanted to specifically attract female candidates for these roles and ensure a high level of intent. We targeted audiences who'd studied or expressed interest in a subject relating to the advertised positions (and lookalikes). This meant content could be more precise and role success rates were higher.
Duration: 6 months
Multimedia creatives: images, carousels and video
Targeting: based on the role type and refined by location
Tracking: UTMs and Google Analytics
How the campaign performed:
Click-Through Rate: 0.86%
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