How 2021 changed student shopping and spending for 2022
It’s a new age for student marketing, as Gen Z shrewdness forces brands to rethink advertising and authenticity.
One of the things that makes working with students so challenging and fascinating is the lightning-quick pace of change. On an almost yearly basis, we see entire decision-making strategies come and go, as each new intake brings young people from all over the world and from every socioeconomic status. Add a global pandemic to that, or a widespread cultural movement like Black Lives Matter, and you’ve got a crucible for change that dwarfs anything we’ve seen before.
That’s why this year’s UCAS Freshers Report has been both a revelation and revolution to work...