Undergraduate

For the 11th year running, we’re getting ready to publish the results of our extensive research into student consumer behaviour.

And this year’s freshers are a little different – part Gen Z, part Isolation Generation – a unique group of young shoppers influenced by a unique experience. That’s why our Freshers Report, coming 3 March, is more important than ever for those looking to engage with this market. Inside, we’ll reveal what’s behind the rapidly changing mindset of today’s students – and what it means for brands.

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Going to university or college if you’ve been in care – our top ten tips for success

Making a decision about university or college can be tricky, and there may be more to think about if you are care experienced. There are lots of misconceptions around so this guide will help you find out all you need. And if you need more information, you can read our information and advice for care experienced students.

1: There is financial support available to help care experienced students

Everyone worries about finances, but this shouldn’t be more of a concern for students with care experience than anyone else – in fact, there is additional...

Though as the popularity of apprenticeships grows, now is a great time to refine your recruitment techniques to make sure you can hire quality apprentices when you need them. Here are some areas you could consider.

1. Multiple touch points

Younger people consume more content, use more social channels and are more likely to be hired as a result. When coupled with the relevant criteria on your job description – e.g. education level and brand enthusiasm – you’ll have your ‘warm candidate’.

If you tend to recruit at certain times of year, your costs will be lowered by generating a ‘warm candidate pool’ ahead of these times – so your ideal candidates will be ready to go. These apprentices tend to be less aware of your brand initially, but better advocates of it once they’re on board – often, even before formally starting in the role.

2. Optimise year-round recruitment

Another agile recruitment tactic is to check whether your data includes...

The Guaranteed Offer for Care Experienced applicants in Scotland has been a welcome addition to the admissions landscape. Whilst many institutions have been offering adjusted offers for some time, in July 2019 the Guaranteed Offer was formally launched by Universities Scotland in an event co-hosted by Glasgow Caledonian University and Who Cares? Scotland. The Guaranteed Offer seeks to provide equality of access to degree-level study for those who have experience of the care system – there’s no upper age limit and therefore anyone who has experience of care at any point in their life is eligible. Who Cares? Scotland has produced a guide to the Guaranteed Offer which guide takes you through the principles of the policy as well as answering some frequently asked questions.

Despite the Guaranteed Offer being...