Public Relations and Communications Directors

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.


New workers

New workers start around £23,940. Normal pay is £70,733 per year.
Highly experienced workers can earn up to £170,017.

Available jobs

In the past year there were 32,801 vacancies for this type of job


Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures.

  • Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.

  • Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.

  • Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.

  • Develops and reviews the public relations policy and direction of an organisation.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Social Media

  • Project Management

  • Internal Communications

  • Customer Relationship Management

  • Public Relations

  • Content Creation

  • Press Releases

  • Media Relations

  • Newsletters

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Planning

  • Writing

  • Leadership

  • Detail Oriented

  • Research

  • Innovation

  • Influencing Skills

  • Verbal Communication Skills

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.