Advertising and Public Relations Directors

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.


New workers
£ 21,816
£ 59,009
£ 129,345

Available jobs

In the past year there were 34,601 vacancies for this type of job

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.

  • Conceives advertising campaign to impart the desired product image in an effective and economical way.

  • Defines target group and implements strategy through appropriate media planning work.

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Fundraising

  • Internal Communications

  • Project Management

  • Social Media

  • Public Relations

  • Public Affairs

  • Newsletters

  • Content Creation

  • Digital Communications

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communications

  • Management

  • Planning

  • Writing

  • Leadership

  • Research

  • Influencing Skills

  • Innovation

  • Detail Oriented

  • Presentations

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.